Pique shirt. The perfect New Year's Eve attire.

It really is.

Why is a pique shirt the best pick for New Year's Eve? Let me explain by taking you back to the origin of pique.

White tie.

Pique was invented in the 18th century in England to make the front of shirts for upper class white tie occasions stiffer than ever before. You could say it was a genuine high tech fabric of that time. In fact, well ahead of its time. About 250 years later, you can still see this marcella fabric being used in classic full-dress white tie shirts, bow ties and waistcoats. Marcella has evolved into what we call pique nowadays. 

Back then, pique was also known as marcella fabric. Marcella referred to the French city Marseille. Pique was an imitation (or actually an improvement) of the ‘boutis’ or ‘Provençal quilting’ technique, which was produced in Marseille at that time.


It’s ironic that a fabric that was invented for stiff formal events, ended up being considered one of the most comfortable fabrics available. The great French tennis player René Lacoste was one of the first to recognize this. After his career as a tennis player, he started a fashion brand in 1933 (yes, the one with the crocodile – after the nickname of René Lacoste). He introduced the famous tennis polo shirt made of pique fabric. It was considered a high tech sports innovation everyone wanted to wear at that time. 

From 18th century English upper class formal events to a 20th century French tennis court; that’s quite a journey, right? Over the past decades, pique fabric has been further improved and new techniques have been developed. It comes in various patterns and structures (such as birdseye, waffle and honeycomb). Each with its own characteristics, look and feel.

New Year's Eve.

With our innovative and high quality pique shirt, we combine the upper class white tie origin of the pique fabric with great style and comfort. It therefore is the perfect shirt for New Year's Eve.